When I’m Working On A Project, My Goal Is Not To Beat The Last Project’ – Simi Reveals

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While appearing in the latest episode of Apple Music Africa Now Radio, Singer and Songwriter Simi was asked by the host Ehiz if she sets out with the intention to top her previous albums when she’s making a new album. The award-winning songstress replied that her only motivation when making an album is to say what she sets out to say.‘When I’m working on a project, my goal is not to beat the last project. It’s not to top anything. I’m just trying to express something, so how do I want to do that,” Simi tells Dada Boy Ehiz.Simi further revealed that listeners and fans often experience her albums differently. “The funny thing is that every project does different things for different people. For a lot of people, my very first mainstream album ‘Simisola’ was the thing that made them love me, so some of them have a hard time moving on from it, whereas some other people are excited to see me evolve and hear different sounds from me, so again it’s what am I trying to do?” she shares.Simi stated that her primary concern when making an album is how best she can express what she sets out to share. “For me that’s the goal: when I’m trying to express something, how best can I express it? It works for some people, it doesn’t work for some people, and that’s ok.”In the interview on Apple Music Africa Now Radio, Simi revealed that her recent album ‘To Be Honest’ took her almost three years to put together.“It took me almost 3 years, from conception of the idea to the actual release of the album. It was the sound. I had the idea from the beginning, I knew what I wanted to say but for me I think the hardest part was “How do I want to say it? What sounds do I want to go with, or not want to go with?” Simi told the host Dada Boy Ehiz.Speaking on the creative process, Simi revealed that she did a lot of writing and it took a while for her to make satisfactory adjustments to the album. “I did loads of writing and removing and adding, mostly because of the sound I was going for. There are lots of songs that also fit the idea but not the sound I was looking for, so just all of that I think was the hardest part”‘To Be Honest’ is Simi’s fourth solo album and it was released 3rd June 2022. Simi has shared that the intention behind the album was to express her thoughts in the most enjoyable and soothing manner.

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