In less than a month of launching its Premiere Access feature, Audiomack has recorded a groundbreaking result with Nigerian rapper & songwriter Laycon.During the first week in his Premiere Access release, Laycon’s song “God Body V2” generated 5x revenue vs streaming alone.Premiere Access which was launched recently by Audiomack is a first-of-its-kind feature thatallows artists to reward their biggest fans by making a yet-to-be-released song or albumavailable on Audiomack before its wide release.
Premiere Access provides a new way for artists on Audiomack to generate revenue beyond thetraditional form of streaming. Now, artists can upload their work to Audiomack, select thePremiere Access feature if they are enrolled in the Audiomack Monetization Program (AMP),and select the period of exclusivity for their release’s supporters.The Premiere Access feature was launched with Laycon and several other top-performing artists such as Nigerian super producer Pheelz, Starboy Producer and DJ Tunez and U.S. singer Almira Zaky.Jason Johnson, VP of Brand Marketing & Brand Strategy for Audiomack Africa, revealed:“As a leading player in the music industry, we recognized the opportunity and obligation toenable creators to explore diverse means of monetization and help realize the financial potentialof their work. This feat recorded with Laycon is a testament to more wins we aim to realize withartists that take advantage of the Premium Access feature”Premiere Access builds upon Audiomack Supporters, which the platform launched in December2021, to allow fans to directly contribute to songs and albums from the artists they love. To beeligible for Supporters, artists must apply for and gain access to the Audiomack MonetizationProgram (AMP), or distribute their music to Audiomack through one of many participatingpartners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct,DistroKid, EMPIRE, FUGA, Stem and Vydia.Audiomack has found that over half of all independent artists using the Supporters feature haveincreased their earnings by at least 30% via direct fan contributions. Since the feature’s launcheight months ago, over 25,000 artists on the platform have received direct support.About AudiomackAudiomack, which launched in 2012, currently reaches more than 20 million monthly usersglobally.The streaming and discovery service has played an integral role in breaking new acts,such as Roddy Rich and Kaash Paige; who served as a trusted partners to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay,reach an international audience.As of January 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.
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